It sounds like General Motors learned its lesson from the Great Recession when it relied heavily on trucks and SUVs to pull strong profits. In an interview with Trucks.com published last Tuesday, GM product chief Mark Reuss said the automaker won’t make any short-sighted decisions on its passenger cars.
When asked what will happen to the passenger car market, which has continued to shrink in favor of crossovers and trucks, Reuss said the entire industry is “obviously a cyclical market.” He added that GM makes long-term investments in vehicles and a quick decision to cut a car could come back to haunt it.
“There can be external events that happen, and if you’re not in those markets then you may miss the growth potential,” he said. “We don’t want to do that.”
External events could include an unforeseen market crash or rising fuel prices. Reuss also added that GM is prepared if such a market crash does occur, though no one is forecasting severe losses in 2018.
Of course, the question comes at a time when GM has let at least one of its passenger cars go quite long in the tooth: the Chevrolet Impala. So far, mum is the word on the nameplate’s future, but we recently voiced our opinion to build a stylish and more performance-oriented sedan. Without a major change, the Chevrolet Malibu ticks nearly all of the same boxes.