The 2018 North American International Auto Show may have been highlighted by full-size pickup truck news, such as the debut of the all-new 2019 Chevrolet Silverado 1500 and 2019 Ram 1500, and 2018 Ford F-150 Diesel. However, Ford also made a splash with its US-market 2019 Ford Ranger mid-size pickup. With its 2.3L EcoBoost turbo engine and 10-speed automatic transmission, it aims to take a chunk of market share away from the Chevrolet Colorado and GMC Canyon, a pair of sibling pickups responsible for revitalizing the segment.
It’s not just Ford, either. Jeep will also enter the fray with its upcoming Wrangler pickup, which could also be called Scrambler. As far as American options go, the GM trucks won’t be the only choices for much longer. But that’s not to say the product planners of Chevrolet and GMC haven’t taken notice.
“You’ve seen us continually invest in the segment since launch,” said Chevrolet truck marketing director Sandor Piszar. “We’ve introduced new powertrains with the new 3.6L V6, the 8-speed automatic, and we’re the only diesel in the midsize segment. We’ve introduced ZR2, and our special edition models are red hot.”
The Chevrolet Colorado is coming off its best sales year recorded, with 112,996 units moved in 2017. Momentum picked up in the second-half of the year, after the launch of the popular Colorado ZR2 off-road pickup. The current US-market Chevrolet Colorado is going on its fourth year in the product lifecycle. With that in mind, we here at GMA expect a refresh to be not too far off, and Chevrolet’s main truck marketer seems to hint that there’s more Colorado news coming soon.
“You’re going to see Chevrolet continue to invest in the space,” Piszar continued. “I think we have a better understanding of the needs and wants of customers vs competitors in catch-up mode.”
Reading the tea-leaves; if Ford and wedge the GM-co-developed 10-speed into its 2019 Ranger, then it’s more than likely it can fit in the transmission tunnel of both the Chevy Colorado and GMC Canyon. That’s one obvious update to anticipate. Another could be further upmarket pursuits with various accessory packages and trim levels that could line GM’s coffers, as various truck-oriented trademarks have been filed. It’s currently unclear whether or not the Colorado and/or Canyon will see any further engine updates until their anticipated overhauls, reportedly due around 2022 or so.