It seems various Cadillac departments weren’t on the same page when it came time to roll out the next-generation Cadillac user experience. We all know Cadillac launched CUE, which stands for “Cadillac User Experience,” with the 2013 ATS year ago, but its replacement is here. Except, owners will still see it as CUE, despite Cadillac saying it’s dead.
Motor Authority reported on the mass confusion in a report published last Friday after Cadillac confirmed the 2017 CTS is the first vehicle to usher in the new infotainment system. However, upon startup, the CTS still read out “CUE” on its touchscreen. Why? “It will simply take us time to re-brand and replace the CUE splash screen upon vehicle startup,” a Cadillac spokesperson said.
So, Cadillac killed CUE, the Cadillac User Experience, and replaced it with a new next-generation Cadillac user experience, but owners will still see “CUE” upon startup. We’re as perplexed as you are. The new system does not have a name just yet.
And just how long will it take for Cadillac to sync together with a new name for its next-gen user experience? “Years,” according to the Cadillac spokesperson.