Whatever Buick or consumers want to call it, the brand has seriously high hopes for the new variant. Automotive News reported on Monday that Buick has raised sales forecasts for the Regal TourX and now believes it will account for 50 percent of all Regal sales this year. Previously, Buick forecasted the TourX to account for 30 percent of Regal sales.
The 50 percent figure is pretty bullish in a market that has often turned away from American-branded wagons. The most successful nameplates hail from Europe. But, so does the Regal TourX, thanks to Opel. Buick U.S. vice president of marketing, Phil Brook, said the brand is “realistic” over the U.S. automaker, but said the team has gotten “pretty good feedback” on the TourX specifically.
The 2018 Regal TourX plays into Buick’s “white space” strategy, where it continues to introduce vehicles in less-contested segments. Bluntly, Buick said previously it wants a piece of the Subaru Outback market. The report also cited early Edmunds data, which showed consumers cross-shopping the TourX with the Mazda CX-5, the Regal Sportback, and yes, the Subaru Outback.
Buick’s new Regal TourX is trickling into dealers now with a $29,995 starting price, which includes standard all-wheel drive. You can also check out our first-drive review of the 2018 Regal TourX for further insight.