We knew the day was coming, but it’s likely approaching quicker than we’d like. Santa Clara, California-based firm Telenav announced a new in-car advertisement platform last Friday and it will enable the dreaded: ads in your car.
Telenav wants to sell the platform to major automakers and the in-car ads could offset costs for connected services such as wireless data, content, software and cloud services, the company said.
“In return for accepting ads in vehicles, drivers benefit from access to connected services without subscription fees, as well as new driving experiences that come from the highly-targeted and relevant offers delivered based on information coming from the vehicle,” a company spokesperson told Silicon Beat. General Motors, among other automakers, already use Telenav technology.
Data collection from drivers could include location and what they browse in the marketplace, which will allegedly serve up highly targeted and relevant ads. The advertisements may deal with frequently traveled routes, various destinations or the time of day.
In a future full of self-driving cars, ads will likely have more freedom. But, we’re years away from self-driving cars as the norm. Instead, the first ads that come across drivers’ cars will only show up when the car is stopped at a red light, for instance, or when the car is not moving. Thankfully, the ads will not feature audio… yet.