The all-new, 2018 Chevrolet Traverse can seat up to eight people comfortably, so Chevy’s marketing team decided to show off what one can do with all that space in this recent television spot. As soon as the host opens the Traverse’s doors, the guests are surprised by something much more special than the SUV’s much-improved interior: their families.
Regardless of whether or not you believe the display is sincere, you’ve got to admit it’s pretty darn heartwarming.
The ad is yet another installment of the “Real People, Not Actors” ad campaign, and apart from attempting to engage with audiences on an emotional level, it also seems to address the common criticism of GM’s vehicle interiors lacking quality materials and design. General Motors is attempting to reduce its number of vehicles sold annually while increasing transaction prices, and delivering more premium interiors is an important component of that shift. The luxury appointments included in the Traverse’s High Country package certainly drive the point home.
Click play above to see GM’s latest, most uplifting “Real People, Not Actors” advertisement for yourself.