Here come the Avenirs. Automotive News reported last Friday that the 2018 Buick LaCrosse Avenir will go on sale with a $45,795 starting price next month, which includes a $995 destination fee. The LaCrosse Avenir will be the second Avenir-branded vehicle from Buick following the 2018 Enclave Avenir.
As the report notes, the $45,795 starting price is $3,700 higher than the current range-topping LaCrosse. Options for the LaCrosse Avenir will include all-wheel drive, an ebony interior theme and additional active safety features. Standard equipment is aplenty, however, and includes a Bose sound system, panoramic sunroof and differentiating Avenir design pieces like the 20-inch nickel-pearl finish wheels and a unique grille. Avenir badges are present throughout.
General Motors has big hopes for the Avenir sub-brand and believes it has the potential to become Buick’s Denali. GMC’s Denali sub-brand continues to rake in profits for GM.
The 2018 model year includes a few other notable changes for the LaCrosse. The 3.6-liter LGX V6 engine is no longer the standard mill. Instead, the LaCrosse eAssist is now the entry-level model. The powertrain pairs a 2.5-liter four-cylinder engine with GM’s mild-hybrid system for greater fuel economy. It also lowers the entry-level price point from $32,990 to $30,490.