Before SUVs and crossovers dominated so much of the global automotive scene, the Cadillac Escalade was already a successful nameplate. This quick television spot for Cadillac’s high-price, luxurious land yacht seems to build off of this notion of the Escalade as an undisputed leader.
The ad is titled “Cadillac Escalade One & Only – Chances” and the YouTube description reads: “You can take a chance, or you can make a bold choice.” We take that to mean the Cadillac Escalade is the “bold choice” – the “one and only” correct option – while everything else in the segment is a risk.
Before consumers started embracing larger vehicles en masse, there really weren’t too many options for folks who wanted a lavish SUV. Now, the world is flush with posh utilities, with new entrants like the Bentley Bentayga and Lamborghini Urus joining the fray; it makes sense that Cadillac would want to remind consumers of the Escalade’s heritage.
There’s quite a bit you can extrapolate from the 30-second ad, and this is merely our own interpretation. Have a look for yourself, then let us know your thoughts on it in the comments section below.