This past Saturday, Cadillac’s chief marketing officer Uwe Ellinghaus tendered his resignation from the job, but is reportedly leaving on good terms. He’s also not leaving to pursue any new opportunity in particular, but instead, he will focus on his health.
Marketing Daily reported on Sunday that Ellinghaus will return to Germany and undergo surgery which will require a six-month-long recovery. Ellinghaus’ resignation reportedly came as a surprise to President Johan de Nysschen, who said “the door will always be open” for him.
According to our sources close to the matter, we understand that Ellinghaus is a seasoned distance runner, and the surgery and extensive recovery are stemming from complications from running.
All employees who previously reported to Ellinghaus will report directly to de Nysschen until a new CMO is tapped. Additionally, de Nysschen said the marketing strategy and focus points will not shift under the new CMO. The search for a new marketing chief will include outside candidates, according to the report.
Regardless if Ellinghaus’ departure is solely based on health reasons, Cadillac sales have been floundering here in the United States, with a lopsided lineup that consists of four sedans, just one crossover, and one SUV. The marketing strategies of these Cadillac products have received mixed reception since the “Dare Greatly” slogan came into focus.
Ellinghaus’ resignation is effective December 31. We here at GMA wish him a speedy recovery.
This story has been updated to reflect new information GM Authority has learned regarding Ellinghaus’ health complications.