To reiterated the confidence, Holden chairman and managing director Mark Bernhard told Drive in an interview published on Friday that the future product is just right. “I don’t lose any sleep over the product that is coming,” he said.
“We are a very different company to what we were 10 or 15 years ago when we were just the Commodore car company. We’ve ended up with a really diverse portfolio,” Bernhard added. In the near future, the brand estimates 70 percent of its sales will come from SUVs and pickups—a far cry from the Commodore company days.
Sean Poppitt, former Holden communications chief, said enthusiasts will have something very soon to fill the V8-powered Commodore’s void as well. It’s all but confirmed the Chevrolet Camaro will head to Australia via Walkinshaw or Holden Special Vehicles.
“If you are [looking for] die-hard V8, rear-drive performance, we will have something for you really soon,” Poppitt said.
Holden may also receive the Corvette as mounting evidence points to the car’s launch in the future. Notably, General Motors spent quite a bit of time in court to use the Corvette’s iconic logo in the country.
Holden won’t just be the Commodore company in the future, which many may resent, but the brand’s future looks peachy from executive eyes.