Dejected by their need to shell out $36 for coffee that should have been free at the 2017 Los Angeles Auto Show, the guys at Car Bros set out to “win” the show by generating as much exclusive news, and stirring up as much controversy, as possible. They took to YouTube to discuss the Infiniti QX80’s exclusive new color: “White Privilege Pearl”; spoke to Ford about the race against Tesla to come first in the “amphibious car revolution”; asked Chevrolet about the rumors of a “retro Cavalier” for 2025; and printed up award certificates to hand out for things like “Best Manual Shifter” and “Pedestrian’s Choice”.
In the end, Car Bros made such a splash that the outlet was offered an “exclusive first drive” of the 2019 Chevrolet Corvette ZR1. Unfortunately, their test drive was interrupted by a photographer who didn’t seem to know what Car Bros is.
Not Really, Though
It doesn’t need saying, but Car Bros‘ video from the 2017 LA Auto Show is obviously parody. The YouTube channel didn’t actually get to test drive the new ZR1 on the streets of Los Angeles, and Infiniti most certainly didn’t name a color “White Privilege Pearl”. But having spent a non-insignificant amount of time at a number of major auto shows, we can tell you there’s something uniquely appealing about Car Bros‘ approach to covering LAAS – pitting automaker against automaker; asking people in the industry about absurd, non-existent future products; and printing off silly fake awards to distribute to companies that don’t want them.
Will GMAuthority go full-Car Bros at the 2018 North American International Auto Show in Detroit? No, but we sort of wish we could.