Chevrolet’s announcement of the 2019 Silverado 1500 at the Chevy Truck Centennial celebration in Texas this past weekend was quite the welcome surprise. Though we don’t know much about the new full-size truck just yet, Chevy did tell us that the 2019 Silverado reflects feedback from over 7,000 people on what they wanted in their next truck, representing the most intensive customer research study in the company’s history.
And what did Chevy learn from all those customer interviews? customers want “more choices, more capability, and more functionality”.
The GM Authority Take
We surely hope so, since the 2019 Silverado is one hundred years and 85 million Chevy trucks in the making.
We’ll know plenty more about the new Silverado soon, as Chevrolet has a media event scheduled in January ahead of the 2018 North American International Auto Show, where we expect to see complete details on the truck. In the meantime, be sure to follow our Chevy Silverado news coverage.