The idea of converting every reservation holder of a Tesla Model 3 to another electric car simply will never happen, but some of them could be persuaded with a little direct marketing. Automotive News reporter Michael Wayland penned an opinion piece on Monday stating what seems obvious: Chevy should strike at Tesla while the iron is hot.
By that, it means Chevrolet could, and should, incentivize Model 3 reservation holders with a sweeter deal on the Bolt EV. Chevrolet could tack on additional incentives such as an extra $1,000 off, which is the same amount over 400,000 individuals pledged to secure a Model 3. Even if Chevy lost slightly more on a particular Bolt EV sale, converting a Tesla reservationist to Chevy could have brand building effects for years to come.
Steve Majoros, U.S. marketing director of Chevrolet cars and crossovers, admitted the brand had conducted early buyer research on Bolt EV owners to see if they were once interested in the Model 3. He did not provide details, but he did say the conclusions were “pretty interesting.” “You can imagine it was a pretty healthy number,” he added.
What do you think? Is Chevrolet not doing enough to sway potential Tesla owners? Let us know in the comment section below.