General Motors’ Maven service will be two years old next January and it’s accomplished quite a bit thus far. Aside from offering three separate business avenues, it provides GM a ticket to future business opportunities such as ridesharing and self-driving cars.
WardsAuto reported on Wednesday that it’s not just a future-forward piece of the business for GM, it also supplements its current business, too. Peter Kosak, executive director of GM’s urban mobility programs, said Maven provides some good ol’ fashioned “butts in the seat” marketing.
“Right now it is an alternative to ownership in densely populated and congested areas, or where it’s not possible to own a vehicle. But we think it will also help us sell more vehicles,” he said. Maven also lets GM utilize a vast portfolio of technology via OnStar and its electric-car business. Surely, Cruise Automation will play a part in the near future, too.
Since launch, Maven has acquired 90,000 members and 80 percent range from age 18-34, the famed millennial demographic. For the future, Kosak said it’s unknown where Maven will take GM, but it will likely grow more important as the auto industry continues to change.