General Motors Holden has filed, and been approved, to trademark the “Camaro” name in Australia, Car Advice reported on Monday. It’s the latest piece of evidence to suggest the sixth-generation Chevrolet Camaro will soon head to Australia and be sold under Holden Special Vehicles, or Walkinshaw.
Although trademarks are often a measure to simply protect names, GM has gone through a lot of trouble to ensure the “Camaro” isn’t used improperly. The trademark filing shows registrations for classes pertaining to various decals, stationery, pens and more, clothing, footwear and headgear, advertising, and maintenance and repair. GM and Holden covered their bases pretty well, and all areas lend themselves to a Camaro launch in Oz.
It’s unlikely the Camaro will arrive as a Holden itself, however. Instead, HSV will likely sell the car under the Walkinshaw name. Australian media reported earlier this year that HSV will change its name to “Walkinshaw” and operate under the name going forward. Previously, former Holden Director of Communications Sean Poppitt said the Camaro “has to wear” the Chevrolet badge in Australia, however. How GM manages the Camaro launch remains to be seen, but one thing is nearly certain: the Camaro will command a much higher price than any Ford Mustang.