Following Book by Cadillac‘s success in its initial market, New York City, the brand announced on Monday that the service will expand to two new U.S. markets: Los Angeles, California, and Dallas, Texas.
The announcement included many other tweaks to the service, which first included just V-Series and Platinum trim models. In its two new markets, and in New York City, Book will now include Premium Luxury trim-level Cadillacs and the Cadillac CT6, plus its plug-in variant, officially joins the Book fleet.
The main pillars of the program go unchanged as the service expands into new markets. Book still includes insurance, maintenance, white-glove delivery service and detailing for one flat monthly rate. However, Cadillac bumped the price up a couple hundred dollars. At its launch, members paid a one-time $500 registration fee and a $1,500 monthly payment thereafter. Now, the Book service will cost $1,800 per month. The figure still undercuts Book’s closest competitor, Porsche Passport, by $200. Porsche’s service also offers a second tier for an eye-watering $3,000 per month, too.
Cadillac also said Book’s vehicle inventory has increased in New York City to help meet the service’s demand. Across the Atlantic, the brand also rolled out a Book pilot program in Munich, Germany. Plans for additional global markets are still under consideration.