No, the Chevrolet Colorado ZR2 and Jeep Wrangler aren’t direct rivals, but they play in a similar segment. Consumers looking for off-road capability, but everyday drivability have few options, and the Jeep’s SUV and Chevy’s pickup come pretty close.
Now, Jeep has revealed the first images of the 2018 Wrangler in Unlimited and Rubicon trimmings and it will pose a serious challenge to the Colorado ZR2. Foremost, it will be more than capable and has a long-standing history of off-road prowess. It will also boast numerous updates such as a fold-down windshield and a power-sliding retractable top. Jeep will even offer a diesel engine in the near future.
The Colorado ZR2 soldiers on unchanged from its debut year, though we may see new Chevrolet Performance parts soon after the brand revealed the Colorado ZR2 Race Development Truck. If we do, it could take the Colorado ZR2 into more of a desert running sector, rather than maneuverable rock-crawler. The Wrangler is a go-to choice for slow and steady off-road outings and hardly emphasizes pre-running.
Eventually, Chevrolet will have a direct rival for the Colorado ZR2, however. Jeep isn’t shy about its forthcoming pickup truck, which may wear the “Scrambler” name, and Ford likely has plans for a Ranger Raptor as well. The Colorado reinvigorated the mid-size truck segment when it debuted, but its rivals will close in—especially on the off-road front.