Chevrolet trucks began its centennial celebrations this year at the Texas State Fair, but the party will extend well into 2018. There will be plenty to talk about, too, starting with the 2018 Silverado Centennial and 2018 Colorado Centennial editions, owner gatherings, and more.
However, we’re here to look back on one very familiar time period in Chevrolet truck history—when Chevy trucks were “like a rock.” The “Like a Rock” campaign spanned the 1990s and early 2000s after the brand tapped Bob Seger’s song “Like a Rock” in 1991. The final ad to feature the tagline and song aired in 2004. For over a decade, Seger and Chevrolet would be associated with one another.
The ads captured a pioneering American spirit with Chevrolet trucks at the helm of it all. Do you miss the ads? Talk to us in the comment section below, and when you’re finished here, check out 100 years of Chevy truck ads.