General Motors plans to introduce 20 electric cars by 2023, and it’s safe to say the electrification love will find its way to all of its brands. Cadillac President Johan de Nysschen confirmed the brand will one day boast a battery-electric car as part of its range.
The Cadillac chief made the comments speaking to Car and Driver, and when asked if there will be a Cadillac electric vehicle, he replied, “Oh, absolutely.” He went on, “Without any question, we should expect not only a single model but a portfolio of electric and other alternative-powertrain vehicles from Cadillac.”
Cadillac’s first and only foray thus far into the world of a dedicated electrified nameplate was the ELR plug-in hybrid, based on the first-generation Chevrolet Volt. Cadillac quietly killed the electrified car after slow sales. But, as the industry embraces electrification and battery-powered cars, it’s an inevitable move for Cadillac. The brand now sells the CT6 Plug-In Hybrid.
On self-driving cars, de Nysschen echoed earlier comments. Cadillac will offer the ability and luxury of self-driving technology, but he does not want to become a “passenger.”
“I have gasoline in my veins and, I suppose in the future, electrons. I’m proud of our company, proud of our brand. We want to embrace that technology as an enabler of our business in the future. But not to become merely passengers.”