General Motors’ information technology overhaul could empower dealerships further with an unprecedented system. Soon, GM dealers could implement technology to show when potential customers cross-shop vehicles over the facility’s Wi-Fi network, according to Automotive News.
The system works via Cisco proprietary technology and monitors internet browser usage of customers on the dealership lot when connected to complimentary Wi-Fi. Thus, it can alert the dealership when someone searches for a competitor’s vehicle on the premises. Hotels and some shopping malls already employ the IT system.
“That’s certainly the aim, to gain learning to allow us to utilize the information at dealerships,” he said. “But, of course, we need to respect privacy in some areas.”
Right now, the system remains in a pilot program at the Cadillac House and GM has not announced plans for the system’s expansion.