Cadillac called it years ago: Tesla could be in deep trouble as its former competitive advantage starts to become standardized. Now, electrification is the name of the game within the auto industry. And, arguably, the Chevrolet Bolt EV remains on top while the Tesla Model 3 faces production bottlenecks.
Now, Hyundai wants a piece of the game and a new report from Carscoops says its electric car may feature a Bolt EV-rivaling range figure. According to the report, the Hyundai Kona EV, it’s compact crossover model, will arrive with a 310-mile range on the New European Driving Cycle. The test cycle is notoriously generous, which means an EPA-estimated range is likely 30 percent lower. That puts the Kona EV at around 217 miles, but it’s just an estimate.
However, Hyundai may also introduce two variants of Kona EV, much like Nissan will do with the 2018 Leaf. The potential 217-mile range will come from a 64.2 kilowatt-hour battery pack, while a smaller, less powerful, 39.2 kilowatt-hour pack would provide a cheaper starting price.
The strategy shows automakers believe there’s certainly room for electric cars that do not boast the longest range figures, and it makes us wonder how General Motors will continue to approach the market. Lead the pack with long ranges? Or, introduce an even more affordable electric vehicle at the expense of vehicle range. GM plans for two new electric cars in the next 18 months, so we’ll know sooner rather than later—and there have been rumors the Volt will become a crossover itself in the coming years.