General Motors will aggressively pursue an all-electric future after it announced 20 new electric cars coming by the year 2023. Two of them will arrive in the next 18 months. However, as the industry at large prepares for more battery-electric cars, GM will face a new rival.
Believe it or not, Dyson, the company best known for its bagless vacuum cleaners, announced it is developing an electric car and plans to have the vehicle ready by 2020. Right now, the UK-based company has 400 employees working on the program, and the project has drawn some notable talent.
Autocar reports the Dyson electric car team includes former Aston Martin and Tesla employees, including Ricardo Reyes, former Tesla communications executive. From Aston Martin, David Wyer joined Dyson as its head of procurement and Ian Minards left the British luxury-car maker to become product development director at Dyson. He held the same position at his former employer.
Dyson said $2.7 billion has been committed to the electric-car program, which indicates the appliance maker is very serious about bringing a vehicle to production. However, Dyson alluded it may be a premium electric car, rather than a mass-market offering.
In a broad description, Dyson said the car’s audience will be technology-oriented. With former Tesla and Aston Martin employees on board, it’s likely to be a premium car. GM’s luxury division, Cadillac, previously said electrification will become standard across the industry, though it hasn’t revealed plans for a purely-electric car.