The Texas State Fair has one overarching theme—save for tons of fantastic fair food—and that is the pickup truck. Ram, Ford, Chevrolet and GMC hold a major presence in the truck capital of the world.
While Chevrolet used the fair to kick of Chevy trucks’ centennial celebration, Ford had a different idea: roll out the world’s most premium heavy-duty pickup truck. That is the Ford F-Series Super Duty Limited. Just how premium? Six-figure premium, ladies and gentlemen.
Perusing the Chevrolet and GMC configurators show a Silverado 3500HD High Country flirts with $70,000, and a GMC 3500HD Denali is a tad more expensive. Those prices don’t even touch the F-Series Super Duty Limited’s base price. The F-250 Super Duty Limited will start at $80,835, including destination, when it goes on sale. That’s a lot of money, but there’s a lot of truck present, too.
Camelback two-tone leather seats, a leather-wrapped steering wheel, instrument panel, and armrests, dark ash wood trim with a hand finish, Miko suede headliner and special badging help bring the posh feelings to the Super Duty Limited. The truck also boasts a laundry list of technology and active safety features.
It could be argued GM was first to the ultra-premium truck segment with the GMC Sierra Denali Ultimate, but Ford has tackled the heavy-duty segment head-on. The blue oval said 50 percent of all F-Series Super Duty sales in the U.S. in 2017 have been for higher-end models. Clearly, there’s a market, and we’ll have to wait and see how Chevrolet and GMC respond. We have a feeling there will be a more expensive GMC HD truck in the near future.