Chevrolet kicked off its centennial truck celebration at the Texas State Fair, but Detroit Watch Company will echo the party back in the Midwest with a special timepiece.
To celebrate 100 years of Chevy trucks, DWC introduced a limited-edition watch to commemorate the brand’s centennial. The design layout is similar to the company’s 1701 Pontchartrain model, but small tweaks have been made. Notably, the “1” and “8” are enlarged on the face, which references the 1918-2018 centennial.
The 42-millimeter case and sapphire crystal house an ETA 2824-2 automatic movement for 42 hours of power reserve. It’s unclear, but the blue stitching and blue face also seem relatively identical to Chevrolet’s “Centennial Blue” exterior color offered on the 2018 Silverado Centennial and 2018 Colorado Centennial editions.
The celebratory watch isn’t exactly inexpensive, though. With a $1,250 price, this is only for the die-hard Chevy truck fan. DWC will make just 100 of the commemorative watches.