Seat belt usage is at its highest point since the 1980s, but one group of drivers still fails to buckle up regularly: teenagers. In order to encourage the practice of buckling up, Chevrolet has partnered with DoSomething.org to spread awareness through positive messages, rather than scare tactics.
The “Ride & Seek” campaign rolled out with a video campaign led by Amanda Steele, an actress, model and fashion expert. The campaign includes fill-in-the-blank posters that high-school students and young drivers can explore through a text-message-based experience.
“We are pleased to work with an organization like Tricia Morrow, Chevrolet safety engineer.to help spread the message about the importance of seat belt use. It’s the number one thing all drivers and passengers, including teens, can do to protect themselves while in a vehicle,” said
Chevrolet also rolled out its own Teen Driver system to ensure young drivers exhibit positive driving habits. The system will even prepare “report cards” for parents to monitor how a teen driver behaved behind the wheel.
Those who participate and print out a poster can upload a photo of their poster for a chance to win a $5,000 scholarship. Text “SEEK” to 38383 to start. And, seriously, just wear your seatbelt, kids.