Cadillac continuously says it won’t chase the German luxury recipe for success and the move to New York City freed the brand of various General Motors shackles. But, Cadillac President Johan de Nysschen doesn’t discredit German luxury brands for their success. In fact, he acknowledges their focus and says it’s something Cadillac needs to hone.
The boss at GM’s luxury division spoke with Car and Driver about the German standards set in the luxury automotive space and says much of their fortune comes from greater autonomy from parent companies. ” Their luxury brands have the benefit of focus. That’s all they did. Over the decades, one really saw that focus in Mercedes, BMW, and, in later years, Audi, when it was given a lot of autonomy within VW Group,” he said.
Although Cadillac doesn’t want to be a German copycat, he admits Cadillac wants to take a page from the Germans’ focus.
“That focus is what we’re trying to emulate here at Cadillac. The German brands haven’t had the distractions of also having to deal with the demands and intricacies of mainstream customers and the competitive cost pressures and different product attributes.”
He added the geographic separation between GM and Cadillac is necessary to “get Cadillac firing on all cylinders.”
“If we didn’t create geographic separation, I’m afraid we’d face the consequences I saw earlier in my career, which is that nothing changes. The meetings stay the same; the people in the meetings stay the same; and, guess what? The decisions and outcomes stay the same.”
Cadillac will introduce its first all-new car under de Nysschen next year with the XT4 crossover. de Nysschen previously stated the XT4 will wear Cadillac’s refined design language, likely akin to the Escala concept vehicle. In the future, Cadillac will introduce two new products every year through 2020.