With a technology like Super Cruise touted as the world’s first hands-free driving experience on freeways, Cadillac will make sure its dealerships know exactly how to present the technology to customers. Not only will the specific Super Cruise training tell dealers how to present the benefits of the system, but it will ensure they know what it does, and what it does not do.
Automotive News reports Cadillac dealers will undergo training this week to learn everything about the brand’s Super Cruise system, which launches on the 2018 Cadillac CT6. Trainers will disperse across the brand’s dealership network in the coming months to educate personnel on the system.
“It’s not just, ‘This is how it works, here are your car keys.’ They have to take them out and show them,” Robb Bolio, Super Cruise global vehicle performance manager, said. “The training is unique, maybe different than anything else we’ve done.”
Cadillac dealers won’t need certification to sell the Super Cruise system, but the training is mandatory. The most important part of the training will cover how to explain the seamlessness of the system, and when drivers absolutely need to retake control of the car.
Super Cruise will not work in heavy rain or snow since the camera system will likely be blocked. Harsh sun rays may also disable the system, too. Cadillac also said drivers should take control of the car in construction zones because the system will not maneuver around cones or other barriers.
During our test of Super Cruise, we found the system positively delightful when active in the appropriate conditions. It’s not the fully autonomous system many dream of, but it’s a massive step forward to realizing a true self-driving car.