Although a lot of news surrounds Cadillac in China and the United States, Canada is actually one of the brand’s fastest-growing markets as well. It doesn’t deliver China-like volumes, but its growth is important nonetheless.
With growth comes investment, and Carter Cadillac will be the first Western-Canada dealership to build a brand-exclusive dealer. Carter Cadillac, situated in Calgary, Alberta, Canada, is currently part of other GM brands, but the new dealership will be a standalone store and adhere to the brand’s latest corporate-image program, in Canada and across North America.
“We believe in the entrepreneurial spirit of Calgary, and this investment confirms our tremendous confidence in the city’s great future,” explains Jay McKeen, managing partner, Carter Cadillac. “We’ve noticed an increased interest in luxury vehicles in the west and Calgary is the highest volume market for Cadillac in Western Canada, which makes it the perfect location for this new dealership.”
When completed, Carter Cadillac will span 50,000 square-feet and feature two levels. The second floor will house a showroom for Cadillac V-series cars and feature a rotation of vintage Cadillac vehicles.
The dealership is under construction now and 2018 is a tentative completion date.