Buick Cascada Sales - September 2017 - United StatesIn the United States, Buick Cascada deliveries totaled 284 units in September 2017, a decrease of about 40 percent compared to 470 units sold in September 2016. The results represent the lowest cumulative full-month sales performance for the model since its introduction in early 2016.
In the first nine months of the year, Cascada sales decreased about 22 percent to 4,525 units.
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The GM Authority Take
Sales of the Buick Cascada are starting to fade, as the model faces competition from the Audi A3 Convertible. In addition, the ongoing shift in consumer purchase dynamics that favors CUVs and SUVs over other vehicle types like sedans, coupes and convertibles isn’t helping the model.
Even so, the Cascada was always meant as a vehicle to fill in “white space” for Buick, enabling it to change the perception of Buick as a brand and to attract new-to-brand customers. Numbers show that the model has done exactly that, with nearly 70 percent of Cascada customers being new to GM.
We expect Cascada sales to continue steady or decrease in the coming months as long as the crossover crazy persists.
About Buick Cascada
The Buick Cascada is a compact convertible. The current, first-generation Cascada was introduced for the 2016 model year. Essentially a rebadged Opel/Vauxhall Cascada, the vehicle is based on a variant of the GM Delta II platform shared with the Opel Astra and first-generation Chevrolet Cruze, Chevrolet Volt and Opel Astra J.
For the 2018 model year, the Cascada gets three new exterior colors, two new convertible top colors and expanded availability of the Dark Effects Package.
About The Numbers
- All percent change figures compared to Buick Cascada September 2016 sales
- In the United States, there were 26 selling days in September 2017 and 25 selling days in September 2016
- In Canada, there were 26 selling days in September 2017 and 25 selling days in September 2016
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