The major casualty of the strike? 2018 Chevrolet Equinox supply, which has dwindled to a 41-day supply of 43,453 units after Unifor workers walked off the job over job security concerns in the bargaining process. Automotive News reports GM has downplayed its inventory issue and said it will work closely with dealers to ensure customers receive the exact Equinox they seek.
GM’s sales picked up in September, and the market is forecasted to ramp up further through the fourth quarter of this year. A lack of hot-selling Equinoxes puts GM in a tough situation.
“That’s going to be hard on Equinox to compete on such a limited quantity in such a hot segment,” said Jessica Caldwell, senior analyst and director of pricing and industry analysis for Edmunds.com. “We would expect sales to pick up in the last quarter of the year.”
Sales of the 2018 Equinox jumped 80 percent last month to 27,512 units sold in the U.S., highlighting the compact crossover’s popularity.
For workers at the CAMI plant, the strike can end quickly if GM meets one major demand: make the CAMI plant the lead Chevrolet Equinox assembly. Workers remain concerned about job security after GM pulled the GMC Terrain from the facility and moved production to Mexico. Hundreds of jobs were lost with the production reallocation.
The latest updates from the union paint a bleak picture, however. Both sides are reportedly far apart on the issue.