We knew this truck was coming, but now, we have all the details on Chevrolet’s celebratory truck. To mark 100 years of Chevy trucks, the brand built this 1967 Chevrolet C-10 complete with heritage-inspired cues.
The in-house build started as a rare 1967 C-10 with a long bed and big rear window option. Chevy shortened the frame and cargo box to portray the classic “short box” proportions, and to give it a bit of a modern twist, the brand lowered the truck and installed 20-inch wheels. Additionally, the truck features customized and smoothed bumpers and tailgate.
The design boasts similar appointments found on the 2018 Chevrolet Silverado and Colorado Centennial editions, including the heritage bowtie logo and “Centennial Blue” exterior color. The show truck, however, features a modified porcelain white interior with custom gauges and a custom bench seat.
Under the hood, Chevy plopped a ZZ6 crate engine with 405 horsepower 430 pound-feet of torque. Power is routed through a 4L65-E electronically controlled four-speed automatic transmission, which is part of the brand’s Connect & Cruise powertrain systems. Finally, custom disc brakes sit at all four corners.
“One hundred years and 85 million trucks later, Chevrolet trucks continue to inspire, support and reward through hard work and recreation,” said Sandor Piszar, Chevrolet Trucks marketing director. “We are celebrating this historic milestone with the customers who have trusted Chevy Trucks for generations.”