Chevrolet is pretty excited to celebrate the centennial of Chevy trucks. The announcements poured in at the 2017 Texas State Fair, which include the 2018 Chevrolet Silverado Centennial and 2018 Chevrolet Colorado Centennial editions, Truck Legends launching nationwide and more.
To supplement the bigger news, Chevrolet also put together a fun montage of vintage advertisements from the past 100 years, and there’s a theme here: the brand has been saying the same thing for a century. The ad reel rolls through 100 years of Chevy truck ads while the script writes itself; dependable, stronger, rugged, durable—all the buzzwords are present.
It’s a fun look back at the past 100 years, and maybe you’ll recognize a few of the commercials from yesteryear. Have a look at the video yourself up above.