As Opel begins new life under France’s PSA Groupe, the German brand may lose yet another high-profile executive. A new report from German business publication, Handelsblatt, claims Opel’s chief marketing officer, Tina Mueller, will depart the brand in October.
Automotive News Europe reached out to Opel, but the brand did not comment on Mueller’s status. However, her departure would be a major one. She’s been awarded numerous times for her marketing, advertising and branding efforts at Opel. With a background in cosmetics, Mueller launched paramount marketing campaigns to restore luster to Opel’s battered image in 2013. Since then, Opel made strides in consumer perceptions.
Mueller would follow Karl-Thomas Neumann as the second major departure under PSA Groupe. Neumann was formerly Opel’s CEO.