Now more than ever, it’s become clear millennials differ from other generations in spending habits. Maybe not in the vehicles they aspire to purchase—they still want big SUVs and a suburban home—but in what they like to do with their expendable income.
A new survey conducted by General Motors’ Maven brand shows millennials enjoy travel and spontaneous adventures in the summer. On average, will spend $1,300 during the summer to attend social events. The average number of events visited? 37.
Maven believes these statistics bode well for the car-sharing service, which also identified unmet needs in the age group. Most stated they’d prefer an SUV or crossover to travel in, though many do not own one. 30 percent of millennials surveyed said the events they travel to are outside of city they live. Of course, Maven has a solution.
The car-sharing brand offers numerous General Motors vehicles for rental by the hour or day. Users can roll out to their favorite event in a Cadillac Escalade, Chevrolet Equinox, or Buick Encore—whatever size fits their needs. Maven has also been providing free gasoline and 180 miles of free travel.
It’s likely millennials will take their love affair with travel with them as they grow older, which means Maven may be in for lifelong customers as it reaches more users.