During Chevrolet’s Centennial Truck event at the 2017 State Fair of Texas where it announced the Centennial Silverado and Centennial Colorado, the brand also announced that its all-new Class 4 and 5 medium duty trucks will be branded Silverado. It was originally believed, albeit incorrectly, that the automaker would resurrect the Chevrolet Kodiak name for the vehicles.
Specifically, the future Chevy Medium Duty trucks will wear the Silverado 4500 and Silverado 5500 names. The vehicles are currently being co-developed with Navistar.
“The first Chevy truck was built in 1918 for small business owners, and we have been expanding the market ever since because customers want specialized trucks that can tow and haul with confidence,” said Sandor Piszar, director of Marketing and Advertising for Chevrolet Trucks.
Over the past three years, Chevrolet has made several strides in the truck space, including:
- Revitalizing the midsize pickup segment with the Colorado
- Launching a new range of Low Cab Forward trucks
- Introducing a completely redesigned 6.6-liter Duramax diesel for heavy-duty pickups
Chevy’s growth in the commercial market has moved in conjunction with the expansion of the brand’s truck portfolio. Commercial volume is up by 48 percent since 2013 and domestic segment share has grown year-over-year for the past 13 consecutive months.
More Information & Reporting
- Chevrolet Silverado info
- 2018 Chevrolet Silverado
- 2019 Chevrolet Silverado