This week was a big one for Chevrolet, more specifically, Chevrolet trucks. Next year marks 100 years of Chevy trucks, after Chevy brought the first pickup to market in 1918. Over 100 years, and 85 million trucks sold, Chevrolet set out to recognize owners with a few surprises.
Notably, the 2018 Chevrolet Silverado Centennial and 2018 Chevrolet Colorado Centennial editions lead the celebration charge, but everyone can score a piece of the party. Speaking to Sandor Piszar, director of Chevrolet Trucks marketing, he told GM Authority Chevrolet will offer the heritage bowtie badge as a standalone accessory for owners.
The badge, which reinstates a blue hue for the bowtie and features a trace of original the original “Chevrolet” font, adorns the front and rear of the Silverado and Colorado Centennial editions. At first glance, it’s almost strange to see a font inside the bowtie badge once again, but we think it’s a very thoughtful touch—and one many owners will want to add to their own pickups.
Piszar didn’t dish out a date for when customers may order their own heritage bowtie badge, but the brand plans to bring a 1967 C-10 pickup to the 2017 SEMA Show to celebrate its centennial. We have a feeling we’ll learn more about Chevrolet’s upcoming catalog of accessories in a couple of months at the Las Vegas show.