Chevrolet said so-long to summertime with a hot advertisement through Labor Day Weekend, per WardsAuto and iSpot TV data.
Once again, the “New Excitement” advertisement climbed to the top of the chart, which showcases Chevrolet performance cars and trucks. Notably, the 2017 Chevrolet Camaro and 2017 Chevrolet Colorado ZR2 receive camera time, as does the Silverado HD.
Chevrolet tallied 309,419,938 impressions and a 76.67 attention score with the ad. Unlike previous iterations of the footage, this one focused on Labor Day sales and incentives. It specifically advertised the Chevrolet Silverado 1500 at the end, which has seen a sales slump as of recent. Total cost for the ad? A cool $3,514,925 is estimated to have been spent for television airing.
GMC fared well, too, and landed in third place with its “Like A Pro: Anthem” ad spot. The ad ushers in a new message for the brand and does away with the “Precision” motif we’ve seen from GMC as of late.