Although much of the news surrounding Chevrolet Trucks’ centennial celebration involves new product and programs, the brand presented something that incorporates a bit of old, and a bit of new.
Chevrolet revealed the 1967 C-10 pickup alongside the 2018 Silverado Centennial Edition and the 2o18 Colorado Centennial Edition at the Texas State Fair. Details are scarce, but we know the throwback pickup truck will be present at the 2017 SEMA Show in Las Vegas later this year.
The brand simply noted the 1967 C-10 has been customized to feature many of the same elements found on the 2018 Centennial Edition Silverado and Colorado. Like the new trucks, the 1967 C-10 boasts the same “Centennial Blue” exterior color and wears the heritage-inspired bowtie badge. Mechanical bits and other modifications were not discussed at its reveal.
As part of a 100-day-long centennial celebration, Chevrolet promises it has more news to share in the coming months. All of it will culminate at a centennial bash at Texas Motor Speedway on December 16, 2017.