The time for talk is nearly over. While most of Cadillac President Johan de Nysschen’s time thus far has been spent curbing poor protocols and procedures at the brand, new vehicles will be the ultimate test.
de Nysschen sat down with The New York Times to discuss his optimism surrounding Cadillac and why the real test starts in 2018. As mentioned, 2018 will usher in the first product under de Nysschen: the Cadillac XT4. The smaller crossover will slot below the Cadillac XT5 and likely ride on General Motors’ E2 platform, which has since been reserved for sedans.
Notably, de Nysschen said all future Cadillac will be “drivers’ cars” and the report states the XT4 will indeed be the first product to usher in Cadillac’s new design language—first previewed with the Cadillac Escala concept. The XT4 will be “curvaceous” and “sculpted” and ditch some of the more angular design traits found with current Cadillacs. The beltline will be lower and the wheels will be pushed closer to the corners of the vehicle for a wider stance.
The Cadillac chief said the design change reflects a changing luxury consumer dynamic, where the cars don’t necessarily have to scream the driver’s success. Instead, de Nysschen said more subtle expressions of luxury are favorable with younger buyers. The new design may also be influenced by the brand’s success in China as well.
The XT4 will be the first of five new vehicles to launch over the coming two years. One of the future Cadillacs will reportedly be a flagship vehicle, as promised by de Nysschen himself.