Chevrolet hasn’t rolled out any “Real People, Not Actors” ads for the 2017 Chevrolet Bolt EV, but it may not have to. General Motors shared a few noteworthy stats during a briefing ahead of its Bolt EV autocross event.
Most importantly, 70 percent of Bolt EV buyers are new to the Chevrolet brand, which has given Chevy newfound tech credentials among the electric vehicle audience. Additionally, 33 percent of Bolt EV owners did not own an alternative-fuel vehicle before purchasing the electric car. One-third of buyers traded in a gasoline-powered car for their Bolt as well.
The Bolt EV made its transition from concept to production car at lightning speed. First shown at the 2015 North American International Auto Show, the production car made its debut at the 2016 Consumer Electronics Show. GM promised its first deliveries would occur the same year; it filled that promise in December of 2016.
Now, the 2017 Chevrolet Bolt EV is available nationwide and has a considerable head-start against the Tesla Model 3. The Model 3 has entered production but in very small numbers. The Silicon Valley automaker hopes to produce 5,000 Model 3s weekly in December of this year.