We’ve brought up this discussion in the past: Ford Performance vehicle sales continue to run circles around General Motors, and more specifically, Chevrolet. Ford saw a segment ripe for a shake up, and introduced the Ford Focus ST, Fiesta ST, and the even hotter Focus RS to compliment the Ford Mustang range.
While Chevrolet originally felt the addition of a turbocharged four-cylinder powered Camaro would cover the “fast and furious” crowd, sales haven’t skewed in that direction. Now, Ford will retract one of its beloved ST models as it announced the 2018 Ford Fiesta ST will not be offered in North America. Ditto for the entire Fiesta range, according to Ford Authority.
So, we ask, does this leave a ripe opportunity for Chevrolet? A hypothetical answer to the Fiesta ST would be a hot Chevrolet Sonic hatchback. However, with Sonic sales spiraling downward—thanks to the Chevrolet Trax—we highly doubt GM sees the Sonic as a source of potential investment. On a broader scale, American aren’t really in love with sub-compact cars to begin with.
Still, we will say it again, we truly believe Chevrolet is missing out on an important segment by lacking a truly affordable performance vehicle. Those interested in the Fiesta ST were met with a mere $22,015 starting price. No, it wasn’t optioned out to very luxurious, but it still packed 197 horsepower in a small, incredibly fun package.
We won’t get our hopes up, but an affordable Chevrolet with performance in mind seems like a no-brainer.