Cadillac rolled out its public advertising campaign for its Super Cruise self-driving system last month, but we now know how much it will cost.
A 2018 Cadillac CT6 with Super Cruise will check in at $71,300 when it goes on sale this fall, according to Automotive News. Super Cruise will be a $5,000 option on the CT6 Premium Luxury trim, which represents the $71,300 price tag. It’s the least-expensive way to step into the technology.
Super Cruise will arrive standard on the 2018 Cadillac CT6 Platinum trim, which will command $85,290. That represents just a $500 price bump from the 2017 model year. Cadillac’s chief marketing officer, Uwe Ellinghaus, said the decision to bundle Super Cruise as standard on range-topping CT6 sedans was an important one.
“It is certainly a feature that once you have experienced it, you are totally sold on it and will never want to give it up,” he said, in which he made comparisons to the adoption of head-up displays. “I think Super Cruise will go the same way.”
Additionally, Cadillac’s 900 dealerships will feature CT6s equipped with Super Cruise in their courtesy fleets to allow customers a chance to experience the technology.
Super Cruise allows drivers to take their hands off of the steering wheel and feet off the pedals in highway driving. The system handles all other controls in highway-driving situations. Unlike other systems, which require drivers to touch the steering wheel every so often, Super Cruise monitors eye and head movement with an infrared camera. If the system detects a driver hasn’t been paying attention, audible alerts will sound. If the alerts are ignored, the system can pull the car over to a controlled stop and call OnStar for emergency assistance.