General Motors has filed two trademark applications to register the terms Merge and Maven Merge with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
Filed on August 7th, 2017, the filing states that the standard character marks will be used to name goods and services in the following categories: bicycles, electric bicycles, motorized bicycles, and structural parts thereof; motors for bicycles; electric conversion kits for bicycles comprised of motors for bicycles and electric handlebar motor controls
|Application||Serial Number||Filing Date|
|Merge||87558253||August 7th, 2017|
|Maven Merge||87558231||August 7th, 2017|
The GM Authority Take
Based on the goods and services categories of the trademarks in question, it would seem as if GM is planning on entering the field of bike/e-bike sharing — areas in which is has typically not competed. However, The General does operate the Maven vehicle sharing service in select U.S. cities. As such, the Maven Merge bike/e-bike sharing service would seem like a natural extension into the new age of transportation, in which sharing of transportation is the going direction.
Stay tuned to GM Authority as we follow this one, as well as all other General Motors news.