After pulling the Chevrolet and Opel brands from the mainstream segments of the Russian market in 2015 due to a weakening economy, GM’s presence in the country has been limited. Currently, the automaker’s lineup consists of three models each from Chevrolet and Cadillac.
The Traverse name is not well-known in Russia, but The General is hoping to capitalize on Russians’ demand for utility vehicles. Despite Russia’s economic issues, sales of utilities have held steady. In addition, vehicles from U.S. automakers are in high demand due to American auto brands being held in high regard in the country.
GM is not discussing projected sales volumes, but analysts in the Russian Ministry of Industry and Trade predict that the Traverse may sell between 1,000 and 1,200 units in its first year on the market.