When the sixth-generation Chevrolet Camaro was revealed, General Motors took a value approach to the pony car: pack it with loads of features and sell it at a greater value than the Ford Mustang and Dodge Challenger.
It’s a good scheme on paper, but the standalone figure has likely left some buyers wincing at the price of entry for a V8-powered Camaro. That’s something Chevrolet is now looking to fix, according to Automotive News. Mark Reuss, GM product chief, said the brand sees opportunity at the low end of Camaro trims and with SS model options to reorganize things.
“I think we’ve got opportunities at the very low end of the Camaro range and some remix of some of the V-8 options on it so we don’t force people to buy all the options with a V-8, just to get a V-8,” Reuss said at the reveal of the Camaro ZL1 NASCAR Cup race car.
A Ford Mustang GT and Dodge Challenger R/T start at around $34,000, while a 2018 Chevrolet Camaro SS commands roughly $4,000 more. A V6-powered Camaro also costs over $2,000 more than a comparable Mustang equipped with a V6 engine. Ford will do away with the V6 option for the 2018 model year and make the Mustang Ecoboost its entry-level option before buyers step into a 5.0-liter V8-powered GT trim.
Chevrolet confirmed it is exploring multiple opportunities to expand the Camaro’s range. Whether that results in a less expensive SS model or stripping options from the current SS remains to be seen. Last year, Chevrolet installed a Camaro 1LS model to lower the base price of the car from $27,595 to the current $26,900 starting price.
Be sure to read through our list of ways to fix the sixth-generation Camaro and strike up a conversation over the topic below.