Cadillac, and all of General Motors, is preparing for its first foray into the world of self-driving technology with Super Cruise. As the launch for the technology draws near, GM’s luxury division took to the MTV Awards to debut its all-new advertisement, which showcases the technology in action.
In a clever bit, the viewer is drawn into the ad where a couple seems to be having an engaged discussion as they drive along in a Cadillac CT6. Then, it becomes clear the woman is using sign language to communicate with the driver. As Super Cruise gives the OK for the driver to engage the system, he is then able to turn to the woman and converse with her in sign language. It truly is a clever way to show the benefits of hands-free driving.
Super Cruise allows for hands-free driving in freeway driving only and will not work on local streets. The technology also monitors drivers’ behavior and will warn the driver to retake total control of the car if it believes the driver hasn’t been paying attention. If audible alerts are ignored, Super Cruise is able to bring the car to a controlled stop and call OnStar for additional assistance.
Have a look at the debut at for yourself in the video above.