General Motors is continuing the continuing the expansion of its Cadillac luxury brand in Russia and the CIS regions, albeit rather slowly.
The brand just launched Avtoliga Cadillac — the newest Cadillac dealer in the city of Nizhniy Novgorod, bringing its dealer count to 14 stores across Russia and the CIS. Another dealer is set to open before the end of 2017 in Moscow.
In the fourth quarter of 2017, the brand plans to launch the Cadillac CT6 full-size luxury sedan. The move comes after the brand unceremoniously discontinued the ATS lineup in the country in 2016, leaving the CTS/CTS-V as the only sedan in the brand’s lineup until the arrival of the CT6. Notably, the CTS-V lays claim to the title of the most powerful sedan in all of Europe — a status Cadillac has used in promoting the vehicle in Russia and Europe. At the end of this year, Cadillac’s lineup in Russia and the CIS will consist of the CTS/CTS-V sedan, CT6 sedan, XT5 midsize crossover and Escalade full-size SUV.
The expansion comes as General Motors significantly reduced its presence in Russia in 2015 by discontinuing its Opel brand in the market, which it later sold to PSA Groupe, withdrawing Chevrolet from the country’s mainstream segments, leaving only the Camaro, Corvette and Tahoe, and shuttering the GM St. Petersburg production. At the time, the pull-out was characterized as an effort to focus on Cadillac in Russia and the CIS regions. The strategy appears to be changing, however, as GM is reportedly planning to expand the Chevrolet lineup in the region, starting with the all-new 2018 Chevrolet Traverse.