The General Motors logo may not actually grace any production cars (not since the “Badge of Excellence” was removed years ago), but that doesn’t mean it’s not an iconic design. Now, it will be a lasting impression, as he man responsible for the distinct blue block and muscular typeface has passed away.
The New York Times reports Alan Peckolick died at the age of 76 today after brain damage sustained from a fall proved too much. Peckolick reportedly suffered from Parkinson’s disease.
Peckolick is credited with devising the most recent version of the GM logo, which features the prominent bar under the General Motors initials. He also designed the typefaces for Mercedes-Benz, Pfizer and Revlon. An artist at heart, Peckolick was rejected by several art schools before switching to graphic design. Later, he would open his own office and become a partner of Lubalin, Smith and Carnase.
Now, the GM Renaissance Center stands as a fitting tribute, which proudly displays the logo atop the building in downtown Detroit, Michigan.