The sixth-generation Chevrolet Camaro at times has had trouble keeping pace with the Ford Mustang and even the Dodge Challenger in the sales race. Although year-over-year sales reflect more dramatic drops for the Mustang, Ford’s pony car continues to outsell the Camaro pretty steadily. That’s something the 2018 Chevrolet Camaro ZL1 NASCAR Cup race car hopes to fix.
General Motors and Chevrolet are getting serious about fixing that problem. Not only are less expensive, V8-powered Camaro SS trims under consideration, but the introduction of the Camaro ZL1 NASCAR racer reignites an old saying: win on Sunday, sell on Monday.
ESPN reports the Chevrolet selected the Camaro as its next cup racer for very specific reasons.
“We’ve got a great heritage with Camaro,” Mark Reuss, GM product chief, said. “We’ve built the Camaro brand and the Chevrolet brand around performance.”
Reuss went on to say when the Chevrolet SS was tapped as the brand’s NASCAR racer, the goal was to simply get NASCAR fans to think Chevrolet when it came time to purchase a new car.
“At that point in time, this company had a real deficit in brand, just from all the things that had happened,” Reuss said. “The SS was great for the Chevrolet brand.”
Now, the performance and heritage surrounding Camaro will hopefully be a motivator to move a few more of the pony cars.