Even if Buick isn’t exactly topping sales charts, one thing is certain: the brand has done an excellent job in piquing interest in itself.
New data from the most-searched vehicles on Google, published by The Detroit Free Press, shows Buick has a hold on the Midwest and the plains. The Buick Cascada topped results in Missouri and Indiana, while the Buick Enclave was the darling of North and South Dakota, Minnesota, Nebraska, Ohio, Iowa and Kentucky. The Buick Encore was the favorite in Wisconsin.
Strangely enough, in the state of Michigan, Lincoln led the way with its compact MKC crossover.
Google searches are highly dependant on buzz and can’t really be attributed to just someone looking for more information. Why does that factoid hold some truth? Honda, a major automaker in the United States didn’t carry a single state and the Ford F-150 was on no state’s collective mind. The F-15o has been the best-selling vehicle in the U.S. for decades.
Buick has certainly been buzz-worthy with an aggressive, quirky ad campaign and marketing strategy. And even though the Cascada may not be flying off of dealership lots, it does serve its purpose as a sort of crown jewel—a convertible? From Buick? The commercial writes itself.